Work Details · September – 2024
Market Momentum
Most launches spike and fade. This one was designed to keep compounding.
The challenge
Two previous launches had spiked on day one and flatlined by week three. The product deserved a longer runway.
What we did
A staged rollout across mobile, partners and creators — each wave feeding the next — with referral mechanics built into onboarding.
The outcome
Twenty-three thousand signups through organic reach alone, with weekly growth still positive six months later.